“In leading companies like Sprouts Farmers Market, I have seen first hand what it means to scale a business by helping people live a better life,” said Amin Maredia, Co-Founder of Meaningful Partners. “For Pilgrim Soul, it’s about helping people unlock their innate creativity through exclusive cannabis blends paired with a creative curriculum, community-driven programs and expert content via .” “Through my previous experiences at Stanley Bros, MedMen and Lowell Herb Co., it became clear that the next wave of cannabis brands will be vertically focused, mission-driven, and built around a strong belief system where the cannabis itself is just a portion of the total brand package,” said Shawn Gold, Pilgrim Soul Founder and CEO. He has held CMO roles at Lowell Herb Co., MySpace, Engadget, subscription fashion leader TechStyle, and created digital communications strategies for brands at P&G, General Mills, Nestle and Mattel. Pilgrim Soul Founder and CEO, Shawn Gold, has led an accomplished career in developing culturally influential brands through performance marketing, subscription, social media and content development. “Their commitment to helping people live better lives through creativity is aligned with our commitment to back meaningful brands and disruptive products.” “Pilgrim Soul has a unique focus and business approach that will allow them to create, define and lead a new category in the cannabis industry,” said Mitchell Baruchowitz, CEO of Merida Capital Holdings. After identifying each strain’s common cannabinoid and terpene profiles, they developed a matrix to blend select strains to enhance a particular type of creative thinking, including Creative Awareness, Creative Imagination, Creative Focus, and Creative Reflection. In partnership with the scientists at AbstraxLabs, Pilgrim Soul analyzed 100+ cannabis strains that index high for creativity, along with secondary and tertiary states of mind. In 2021, Pilgrim Soul released a line of Live Resin Vape Pens featuring exclusive blends of the most dynamic creative strains, available at top cannabis retailers in California including MedMen and Sweet Flower. The brand boasts a growing database of 250,000+ consumers who see the many benefits of enjoying and using cannabis for creativity, and has received a Clio Award for its innovative cannabis packaging. Since the brand’s inception in 2020, Pilgrim Soul has garnered $5.8M in revenue by bringing a groundbreaking creative curriculum to the marketplace in the form of The Pilgrim Soul Creative Thinking Journals, which maintains its position as one of the top 500 best selling books on Amazon.
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