The impermanence and beautiful volatility of adolescence.” He conjured that state of being most straightforwardly with a trove of photographs by David Sims. In prepared notes, Ghesquière called the collection “an excursion into a perceptible, fleeting, and decisive moment when everything comes to the fore, in all its innocence and insight. This show wasn’t hooked to a particular era as much as it was to a time frame: Young adulthood. He’s made a practice of mashing up references and collapsing centuries in the process, most famously when he combined Louis XVI frock coats with running shorts and sneakers on a sub-floor of the Louvre that was once a medieval moat. Time has been a subtext for Nicolas Ghesquière since the beginning of his tenure at Louis Vuitton. The world keeps spinning, as the Musée d’Orsay’s famous clock reminded us at Louis Vuitton today (it was the first runway show ever at the museum), and kids are making the culture. They go especially crazy for TikTokers, who older people in the audience wouldn’t recognize even if they sat in their laps. On 1stDibs, the unmistakable insignia can be found on both modern and vintage Louis Vuitton shoulder bags, suitcases, original 19th-century trunks, jackets and more.All week long in Paris, there have been crowds of hundreds of kids outside the shows, screaming at the top of their lungs for celebrities. The LV monogram would soon appear on everything from bags and various fashion accessories to alligator-skin champagne cases, from stylish apparel and earrings to teddy bears and airplane models. It’s one of the earliest examples of fashion branding. The famous LV monogram was first used in 1896 as part of an initiative by Georges to prevent counterfeiting of his coveted new line of travel trunks. It’s only appropriate that it boasts one of the most recognizable insignias - the imaginative interlocking of letters and fleurettes - in the fashion world. The Louis Vuitton brand embodies all the attributes of luxury, from the craftsmanship, exclusivity and relevance to heritage. The largest travel-goods store in the world at the time, it became the company’s flagship. In 1914, a Louis Vuitton store opened at 70 Champs-Élysées. When Louis Vuitton died in 1892, control of the luxury house was passed onto his only son, Georges Vuitton. Travel’s popularity broadened in the late 19th century, and Vuitton’s trunks could easily be packed into train cars and ships - upright trunks meant hanging wardrobe storage that would allow his clients to transport their sophisticated garments without worry. In 1858, Vuitton debuted his lightweight, handcrafted canvas trunks, which were sturdy, rugged and equipped with convenient compartments. The most common trunks of the era were round, which weren’t ideal for toting and storing. Long before his brand would become known globally for its exemplary top-handle bags and stylish totes, Vuitton produced stackable and rectangular trunks. The craftsman opened a humble workshop on rue Neuve des Capucines and advertised his services with a small poster that read: “Securely packs the most fragile objects. In 1854, Vuitton launched his namesake company. He toiled as a box maker and packer for more than a decade and built relationships with royals and members of the upper class while working for the empress of France, Eugenie de Montijo. When he arrived in Paris, Vuitton made a living with his hands. With stops along the way to make money so that he could forge ahead, the journey took a couple of years, but reward was close at hand. The young Vuitton was 13 at the time and would need to travel on foot to get to the capital, which was hundreds of miles away. The company’s modest origins can be traced back to when its founder, Louis Vuitton (1821–92), wishing to free himself from the conventional lifestyle in his provincial French city of Anchay as well as a difficult stepmother, left in the early 1830s to make a new life in Paris. The story behind iconic luxury brand Louis Vuitton - best known for its esteemed handbags, crossbody bags, leather goods, ready-to-wear clothing and more - is one of craft and innovation in the worlds of fashion, jewelry and furniture.
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